Most everyone has a favorite color, and there is no denying that bold, beautiful, bountiful colors add a vibrancy and splendor to our surroundings. Color is the characteristic of human visual perception described through color categories, with names such as red, yellow, green, blue, purple and pink, to name few. On the color wheel, colors such as red, orange and yellow are known as warm colors and exude a masculine influence, while colors such as blue, green and purple are referred to as cool colors with a feminine vibe.
In fashion, colors speak loudly. Although neutral tones of blacks and whites are always stylish, neon, bold, bright colors are making a big splash on the Fall/Winter 2018 catwalk!
The psychology of color is one of the most interesting aspects of fashion, branding and marketing. Did you know that yellow is psychologically the happiest color in the color spectrum? It’s always been my favorite color as it represents sunshine, warm days and happiness. If you’ve done any online or in-store clothes shopping recently, you’ll see garments in yellows, oranges, greens and purples are huge, much like during the decadent years of the 1980s and 1990s. Wearing effervescent colors not only stands out to others, but they make you as the wearer feel good and cheerful as well.
If you want to stand out in a crowd, think pink. The brighter and more neon shades of pink make you noticeable and stunning. No matter what you think of the color pink (too girly, too feminine, too dainty) when dressed in pink fashions you’ll show your passion for finer fashion.
If you tend to dress in more basic colors, such as navy blue, gray, black or white, you can add some pizzazz and bang to your outfit through colorful shoes and purses. Imagine wearing an all black outfit and carrying a neon yellow handbag! Or add a roaring red purse to your white silk pantsuit. Then slip your feet into beautiful colored pumps and you’ve elevated your overall outfit to runway status!
Fall/Winter 2018 brings colored clothing back to the catwalk!
Bold colors in clothing exude clarity, warmth, cheerfulness, confidence, boldness and youthfulness. Beautiful bright colors come across as optimistic, friendly and exciting. In a study titled “Impact of Color on Marketing”, researchers found that up to 90% of snap judgements made about products can be based on color alone. If you doubt this, think about automobiles. The color of the car has a huge impact on the looks and preference of the auto. You can take a vehicle that is the same year, make and model, but depending on the color of the car, the car can look either cool and classy or standard and average. The same car; a different color!
Color makes an extreme difference in the look of your outfit and how you feel when wrapped in the clothing! Cheerful colors equals a cool mood and a positive attitude!
Colors both influence and show windows of our personality. Think ravenous reds and bashful blues. Think of your own perceptions of various colors. Perhaps you see red as exciting, pink as feminine, brown as rugged, green as cool, etc. In much the same way as you perceive the colors, you will feel these same feelings when you wear clothing in these colors. If you think of black clothing as sophisticated and cool, you’ll feel elite and sexy when adorned in black garments.
Harness the powerful effects of color in clothing and step into Fall/Winter 2018 like the colorful fashion queen that you know you are. A colorful clothing star!
Nancy Mangano is an American beauty/fashion/style influencer, fashion journalist, screenwriter and author of the Natalie North murder mystery book series. Visit Nancy on her global online fashion/style/beauty magazine Strutting in Style! at https://nancymariemangano.com, her Facebook page Nancy Mangano at  https://www.facebook.com/nancymmangano/ Twitter @https://twitter.com/nancymangano and her author website http://www.nancymangano.com
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